Embark on the Modern-Day Hero’s Journey. Delve into your psychic jungle. Emerge a Hero.

The Hero Initiation of a Lifetime.

The Hero Initiation of a Lifetime.

The one and only Hero’s Initiation you’ll find on the internet today. This is your 100-day path to Hero.

Your mission:
Complete six daily practices every day for one hundred days.

Cold Shower

Seated Meditation

Journaling

Item Elimination

Personal Ritual

Vice Abstinence

The practices are designed to fit within just one hour per day.

Walk Away With…

🧊 5 hours of cold exposure

🧘🏻‍♀️ Over 33 hours of seated meditation

📔 Over 33 hours of insightful journaling

🗑️ 100 material possessions eliminated

🚫 Bad Habit Banished: Find freedom from a long-standing vice or bad habit

📿 25 hours of meaningful Personal Ritual

🥋 Lasting Self-Discipline: find the freedom of discipline and the lasting joy of aligning with your values

👁 Profound Self-Awareness from dozens of hours of written introspection

🕯 A renewed sacred living space to thrive in. A freshly decluttered, cleaner, clearer physical environment from eliminating 100 items that do not serve you

🌟 Freedom from Perfectionism: Obliterate perfectionism through 3+ months of heroic action

🌿 Holistic Self-Mastery: Unlock a new level of control, self-respect, and personal mastery through our time-tested initiation

🪨 Emotional Resiliency: Become grounded, stress-free, and resilient with our holistic well-being routine

👑 Unshakeable Confidence: True confidence comes from evidence. This challenge creates indisputable evidence of your excellence.

💫 Deep Transformation. One major vice overcome. One new ritual started. New levels of energy, discipline, and confidence unlocked. The best version of you.

⚔️ A true, modern-day Heroic Initiation.

The Heroes are saying…

This is the initiation of a lifetime. You have never done ANYTHING like this before.

100 days of Hero, designed just for you.

  • Daily Journaling Course

    Daily Journaling Course

    This is far more than just 100 random journaling prompts. This is a profound, insightful 100-day journaling journey to discover and get to know your inner Hero.

  • Weekly Email Lessons

    Weekly Email Lessons

    That's 14 weekly lessons in your inbox to guide you on the ups and downs of your Hero's Journey.

  • Monthly Workshops

    Monthly Workshops

    More than monthly, actually - 6 HERO100 Workshop Recordings (PLUS a bonus Journaling Workshop) to watch and complete at your own pace.

HERO100 Program Package

HERO100 DIY PROGRAM includes:

🌿 100-Day Journaling Course

🌿 14 Weekly Emails (that’s 14 weekly lessons packed with practical guidance to keep you going)

🌿 6 Recorded Workshops (plus a BONUS journaling workshop — that’s over 7 hours of expert guidance and wisdom)

🌿 Monthly Live Community Calls (attendance to our Dojo Sessions, normally valued at $50 per call)

🌿 Hero’s Toolkit (all your digital resources, including a detailed Program Guide, Meditation Guide, workshop slides, workshop activity pdfs, and more)

🌿 Daily Progress Tracker (tracking your progress is essential!)

🌿 Induction into the exclusive Phoenix Community (upon your successful completion of the program)

🌿 The Heroic Initiation of a lifetime. This can’t be found anywhere else on the internet. We’ve searched.

100 days. One hour per day.
A complete Hero’s Journey.

“We need a great rebirth of the heroic in our world. Every sector of human society, wherever that may be on the planet, seems to be slipping into an unconscious chaos.
Only the heroic consciousness, exerting all its might, will be able to stop this slide toward oblivion.
Only a massive rebirth of courage in both men and women will rescue the world.” – Robert Moore

You need an initiation.

You’re a superstar at showing up for your work obligations, but can’t show up for your life, health, or opportunities in the same way…

Your discipline looks like a child’s yo-yo… up and down and all around…

You’re suffocating under the weight of your own greatness, somehow unable to actualize the potential burning inside of you...

You’re tired of doing all of this by yourself, and crave the vital energy of undertaking a glorious challenge with peers you respect...

You have a burning desire to work on your dream, but haven’t “made the time” for it yet…

The world has you frazzled, burnt out, and overwhelmed. You need a hard reset of your HumanOS…

You stopped being properly challenged in high school and are hungry for a chance to push yourself to new levels again…

You already know what to do…you just don’t do it.

The timeless secret is simple: DO THE WORK.

We do everything in our power to avoid this, and I get it…

Fear of failure. Neurotic perfectionism. Lack of momentum. Information overwhelm. These things get in the way, clouding your thinking.

If you want to master something… do it 100 times deliberately.

If you want to stop an addiction… abstain for 3 months.

Everything meaningful in your life lies on the other side of consistency. It is mercilessly focused on doing the work and putting in the reps. It is the difference that makes the difference.

There is no shortcut.

The HERO100 is your direct path.

The Heroes are Saying...

  • ⭐️⭐️⭐️⭐️⭐️

    “This is a beginning for me and that's what I think I'm excited about. I'm excited about what I'm going to be doing tomorrow and what I'm going to be expanding…”

  • ⭐️⭐️⭐️⭐️⭐️

    “Felt really proud for mustering up the courage to commit to something that was seemingly hard for me. I would have never imagined doing something like this that is good for me but so challenging. I feel incredibly proud of that and I think it sets the foundation for doing hard things in the future...”

  • ⭐️⭐️⭐️⭐️⭐️

    “This feels like a beginning versus an end. It’s kind of equated to a college graduation. The hard work is just starting but I'm excited to get to work“

  • ⭐️⭐️⭐️⭐️⭐️

    “…this is a wonderful way for people to establish a routine of healthy daily behaviors with a community of support.”

  • ⭐️⭐️⭐️⭐️⭐️

    “…a great way to jumpstart the habit you've always wanted to do. It was a life changing experience. I learnt a lot about myself. Learnt that I can achieve anything if I put my mind to it.”

  • ⭐️⭐️⭐️⭐️⭐️

    “I became more confident holding space, more consistent in my practices, and a better version of myself”

  • ⭐️⭐️⭐️⭐️⭐️

    “…now I feel my soul is more aligned than ever with my mind, body, goals, and dreams.”

  • ⭐️⭐️⭐️⭐️⭐️

    “Radical change IS possible.”

  • ⭐️⭐️⭐️⭐️⭐️

    “You get out of it what you put into it, but putting into it is very worthwhile.”

  • ⭐️⭐️⭐️⭐️⭐️

    “People can change radically. It IS possible.”

HERO100 DIY PROGRAM

  • 100-Day Journaling Course

  • Weekly Lessons

  • Monthly Workshops (7+ hours of recordings)

  • Daily Progress Tracker

  • Complete Resource Kit

  • Access to LIVE Monthly Community Calls

Your Complete Hero’s Journey Kit — Lifetime Access to all Materials — Induction into exclusive Phoenix Community upon completion

Total Cost: $99

FAQ

  • A 100-Day Program to take you on an epic Hero's Journey of Personal Transformation. 100 days of mind, body, heart and spirit training. (Think 75Hard but with a spiritual, holistic, heroic archetypal twist. Actually, it's nothing like 75hard other than completing daily practices.)

  • To complete the HERO100, you must complete the six practices every day for 100 days. You'll need to select your own Personal Ritual and a negative habit/vice to abstain from. Select a day to start, track your progress daily, and don't stop until you reach day 100!

  • Totally! Anyone can do the six daily practices on their own. We cheer you on wholeheartedly.

    When you pay, however, a few key things happen...

    First, obviously: you'll get the program we've packed with resources and wisdom. It serves as a sturdy framework to keep you going. (Think about how many free courses, webinars, 'workshops' you've signed up for in the past...and how many you've actually attended or completed.)

    Unless you're seriously self-motivated and already have a very high level of discipline...you're going to want the framework.

    Secondly, what happens when you pay for something? You have created a very real energetic exchange. You give yourself a stronger sense of commitment, realness, and 'official-ness' to your own experience. Anytime you pay for an experience, you are far more likely to take it seriously.

    And a Hero takes his or her journey very seriously.

  • The paid DIY Program includes:

    • A 100-day journaling course (use for the daily journaling practice) - worth $100 alone

    • 7+ hours of workshop recordings - worth $350

    • 14+ Weekly emails with mini lessons - worth $200

    • Access to LIVE monthly Phoenix community calls - worth $50 per call

    • A whole wealth of resources - step-by-step program guides, meditation guide, activities and more - worth $75

    • Limited community access (within the journaling course) during the program

    • Full Phoenix community access upon your successful completion of the program

    The entire HERO100 Program is easily worth over $775.

  • This is training to be a Hero. Heroes show up, give their all, and do their best day after day. Each daily discipline has a rich scientific and spiritual history. Making these practices an embodied way of being will fundamentally change your body, mind, and soul – and that’s exactly what we’re aiming for.

  • 100 days leaves no room for chance. It takes you beyond discipline into the realms of surrender and devotion. This isn’t a cheeky 10-day challenge or 30-day pop-up program that you drop afterward. These are the first 100 days of the rest of your heroic life.

“The hero is one who kindles a great light in the world, who sets up blazing torches in the dark streets of life for men to see by.” - Felix Adler